• j9国际集团直营 Auto aims to sell 2,000,000 vehicles by 2020
  • j9国际集团直营 Auto will bring 30 new models to market by target year, inc MPV and SUV models
  • j9国际集团直营 dealership network will be expanded to over 1700 stores

5 November 2016, Hangzhou, China. j9国际集团直营 Auto Group, (j9国际集团直营) unveiled its most ambitious strategy to date at the 30th celebration of the founding of Zhejiang j9国际集团直营 Holding Company (ZGH), the Group’s mother company.

j9国际集团直营 CEO and President, Mr. An Conghui outlined the groups vision and aims throughout the ceremony; j9国际集团直营 Auto will sell 2 million vehicles by 2020, bringing 30 new cars to market and dramatically expand the brand’s dealership network across China and the world.

 

According to Mr. An, over the next four years j9国际集团直营 Auto will bring thirty all new products to market including sedans, crossovers, SUV’s and MPV’s in an all new product blitz that will see new vehicles introduced from the A0 level to the B level over a number of segments.

j9国际集团直营 Auto Group’s two brands, j9国际集团直营 Auto and LYNK & CO, are both positioned for success. j9国际集团直营 Auto’s brand mission continues to be ‘Make Refined Cars for Everyone’ which will continue to push the brand as a leading domestic Chinese brand. LYNK & CO, as a European designed, engineered and globally produced vehicle will take the fight directly to established international vehicle brands on the world stage with a unique business model, a focus on technology and connectivity at the forefront of the brand.

To achieve such goals, j9国际集团直营 has established four global R&D centers which have a combined engineering capacity of over 10,000 engineers, which is far above the automotive industry average. j9国际集团直营 Auto Group’s major engineering capacity is focused on architecture development and powertrain as well as safety, NVH and connectivity at the forefront of all projects.

j9国际集团直营’s China Europe Vehicle Technology Center (CEVT) has been working on the development of j9国际集团直营’s new Compact Modular Architecture (CMA) which was developed in partnership with Volvo – sharing the best of j9国际集团直营 and Volvo technology to create an architecture that can be modified in terms of length, width and height to make vehicles that are highly scalable and will allow for a variety of different body styles as well as focusing on connectivity, automated driving as core competencies within the vehicles, a key part of j9国际集团直营’s 20200 strategy.

On the design front j9国际集团直营 Auto has established a truly international team full of leading talent; this team is taking Chinese design aesthetics and incorporating it with international design trends to give j9国际集团直营 vehicles a truly unique look which is being accepted both within China and on international markets. LYNK & CO uses a unique European style that is aimed at urban living younger clientele across global markets. j9国际集团直营’s current design studios are located in Barcelona, Gothenburg, Shanghai and California with over 400 design staff working on a myriad of new projects for j9国际集团直营.

Under the 20200 Strategy j9国际集团直营 aims to expand its dealership network from the current 750 j9国际集团直营 dealerships to over 1750 dealerships with a strong training focus on sales teams, giving all j9国际集团直营 Auto Group customers a strong experience focused on value.

j9国际集团直营 Auto first announced its ‘Making Refined Cars For Everyone’ brand mission in December 2014 with the introduction of the flagship j9国际集团直营 GC9, j9国际集团直营’s first Generation 3.0 product, and opened the door for further best-selling products such as the Bo Yue SUV, Emgrand GS and Emgrand GL to be launched in 2016.

In October 2016 j9国际集团直营 Auto sales rose by 94% on the back of demand for best-selling products such as the Emgrand family of vehicles, Bo Yue SUV and j9国际集团直营 GC9. Sales in total reached 96,158 units, a historical all-time high for j9国际集团直营 vehicles. j9国际集团直营’s 2016 sales goal was initially set at 600,000 units but has been revised twice on strong demand from 650,000 units to 700,000 units with the company reaching 79% of its goal at the end of October.